Digital marketing is the marketing of products or services that use digital technology, primarily on the Internet, but also includes mobile phones, display advertising, and any other digital media. Digital marketing channels are Internet-based systems that can be created through digital networks to accelerate product value and pass it from producers to end consumers.
Since the 1990s and 2000s, the development of digital marketing has changed the way brands and businesses use technology for marketing. As digital platforms become more and more integrated into marketing programs and everyday life, and as people use digital devices instead of going to physical stores, digital marketing activities are becoming more common and effective.
Digital marketing methods such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, event marketing, data-driven marketing, e-commerce marketing, social media marketing, social media Optimization, direct email marketing, display advertising, e-books, and discs and games are becoming more common in our advanced technology.
Digital marketing has now expanded to non-Internet channels that offer digital media, such as mobile phones (SMS and MMS), callbacks and reserved ringtones. Essentially, this expansion of non-Internet channels helps to differentiate digital marketing from online marketing, which is another general term for the marketing approach mentioned above, strictly speaking of online. Companies apart from offline marketing get more customers from online marketing. Digital marketing is a skill that companies look for in their employees.
Dubai is a city with an amazing lifestyle and luxurious shopping malls. But the city has amazing and the top institutes which offer digital marketing courses.
1- Informa Connect
Informa has five divisions: Informa Connect, Informa Markets, Informa Intelligence, Informa Tech, and Taylor & Francis. We are listed on the London Stock Exchange and are members of the FTSE 100 with more than 11,000 colleagues in more than 30 countries. Informa Connect organizes high-quality, content-oriented activities and programs to enable professional communities to meet, connect, network and share knowledge. The Middle East Office (formerly known as IIR Middle East) has more than 20 years of regional experience in organizing and managing all types of business activities.
Informa offers training in different topics and areas, but it also offers training in digital marketing as well.
The practical digital marketing course covers key aspects of digital marketing and shows you how to integrate and engage customers and increase revenue. It applies to all industries and all levels of marketing and business experience; and will help you understand how to make the most of your online strategy and the effectiveness of your online marketing investments. It will also provide you with insights on how to conduct digital marketing from the perspective of customers and agents.
This course covers the following insights;
- Digital Marketing Strategy and Planning
- Digital display advertising and remarketing
- Search Engine Optimization (SEO) basic concepts and advanced concepts
- Pay-per-click advertising
- Mobile Marketing SoMoLo, Web and Applications
- Website analysis
The “Digital Marketing” course is taught through interactive and participatory classroom learning, combining lectures, workshops, discussions and practical case studies. Their course specialists are experts in digital marketing with hands-on experience creating and delivering online marketing campaigns every day. At the end of this digital marketing training, you will learn about the various channels and activities you need to prepare, implement and manage a comprehensive digital marketing plan for your business.
2- SEO international
SEO International is a subsidiary of Al Wafaa Group, a Google-based partner company based in Dubai. Since November 1999, it has provided online marketing consulting and training in the UAE, the Gulf Cooperation Council, Pakistan, and India. We specialize in internet marketing, digital strategy, and search engine optimization, Google AdWords pay-per-click advertising and social media marketing.
The Al Wafaa Group also engages in web design, development and web hosting businesses. They provide training, support, information and advice to marketing and business executives, both internally and through open training courses, who need to leverage their brands, products or services to make the best use of SEO, AdWords and social media marketing.
The group has provided excellent training in Internet and social media marketing for more than 3,170 Emirates corporate executives. Through “open” workshops, seminars and conferences, as well as our in-house training and consulting, they cost-effectively access the latest online marketing developments, innovations and best practices in the rapidly evolving digital marketing world.
At the moment the digital marketing courses offered by them are only in Dubai, Abu Dhabi, and Sharjah.
3- Digital Vidya
Digital Vidya is Asia’s leading professional training company dedicated to educating individuals and organizations about the new era.
Since 2009, more than 35,000 professionals from more than 15,000 brands including Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII (including CXO) has more than 3,000 training sessions in more than 55 countries. They are an official training partner for Google and Microsoft India and have established partnerships with global giants such as Facebook, LinkedIn, NASSCOM and Vskills.
Digital Vidya offers digital marketing courses in Dubai and has the option of online virtual classrooms. Their course details and curriculum is available on their website.
Digital marketing is an essential skill for many professional roles in today’s industry. Since 2009, we have trained more than 35,000 entrepreneurs, professionals, and students through our digital marketing and other programs.
Here are the main reasons why people participate in online digital marketing courses:
- Marketing expert: skill improvement
- Professionals in other positions: skills improvement,
- career change,
- freelance Business owners and entrepreneurs: promoting business,
- Managing agents Digital Marketing Professional: Career Development Students and freshmen: work, freelance.
4- Delphi Star
The Delphi Star Training Academy is an advanced corporate training organization whose motto is to provide unique, innovative and effective training opportunities for people who are interested in improving their skills, not only to meet the needs of manpower but also to adapt to the market trends. The Delphi Star Training Academy is committed to providing the highest quality education and exposure to help build the next generation of business leaders with a global vision and the ability to adapt to the changing world business environment. Through the introduction of new professional courses and innovative online interactive technologies, the Institute has been working to develop visionary, courageous and dedicated professionals to initiate and manage change.
In today’s world, professional certification is required to stand out in the fierce global job market, and this is where the Delphi Star Training Academy prepares to quickly track your career and personal growth. Regardless of your industry and career path, we offer a variety of courses that meet the requirements of you and your organization.
The digital marketing course offered by Delphi in Dubai is conducted on weekends to suit the timings of the professionals and is also conducted online.
In the digital marketing program, they cover all channels of digital marketing and the latest tools and technologies. The course starts with a basic introduction to digital marketing channels, then move to advanced traffic generation tools, lead generation activities, and more. Get in-depth knowledge of digital marketing’s most advanced conversion optimization, email marketing, video marketing, and mobile marketing technologies. They’ll walk you through the various dashboards of Google Ads, Google Analytics, Facebook Ads, and various other digital marketing platforms. The best thing is that they log in to the most popular digital marketing platform and provide you with a LIVE platform.
5- Learners point Training Institute
Founded in 2001, Learners Point is an ISO 9001: a 2015-certified organization that has trained more than 25,000 GCC students and top companies. Providing information technology, management and more. Training courses, human resources, logistics, finance, marketing, ERP and leadership.
They focus on providing individuals and businesses with the opportunity to hone their skills and improve their performance to achieve consistent and profitable results.
Over the past 18 years, Learners Point’s current training methods and delivery models have been continuously researched, updated and fine-tuned, offering unparalleled advantages in the conceptual design of similar courses compared to the best faculty and staff in the industry.
Located in the heart of Dubai, Learners Point is popular with individuals, SMEs, and top companies. This is simply because their courses are cutting-edge, customizable and cost-effective.
Learners Point emphasizes practical principles and processes through conceptual programs that provide knowledge, specific skills and best practices that add value to individuals and businesses. Learners Point is recognized by the Dubai government KHDA.
The digital marketing offered by the institute is divided into three subcategories;
- Complete digital Marketing
- Search engine optimization
- Social media marketing strategy
You can choose from the above three modules and the institute provides in-depth knowledge and practical examples of the courses.