Design academy berlin SRH College of Communication and Design

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We teach communication as a ongoing challenge of combining today and tomorrow. Visionary projects enable future-focussed thinking, action and design. We observe the changes in perceptions and the acceleration of communication processes against a background of socio-economic and technological opportunities. We’re designing the media use of tomorrow, today.
More input, more practice, more... opportunities, more hours, more breadth and subjects, more skills.
We teach using professional technology and software at current agency standards. We teach lighting techniques, photography, film and AV media, video and cutting techniques in recording studios. In our model-making studio, we develop form studies digitally ans as real proportion studies for packaging and space design.
We combine strategic knowledge of marketing communication with design-based opportunities of communication design using all communicative channels and disciplines. We hone students’ perception of social, economic and cultural contexts and go far beyond the traditional syllabus.
We discover, respect and encourage the potential of each individual student. We impart specialist, social and creative skills through ongoing feedback processes and individual support. One of our main aims is to support critical self-reflection.
The course is aimed at the current demands of professional practice in assignment-related communication. The basis for this is a scientifically-orientated qualification. We look at the constantly growing demands on graduates in the professional world. We promote creativity and the drive to experiment in order to keep up with the rapid shift in communication conditions.

 Our teachers are highly trained professors and lecturers from agencies, publishing houses, science, research and creative industries, working in close collaboration with one another. Practice and projects are combined in teaching. This concept of study reflects our understanding of teaching.
The academic board at the design akademie berlin announced, during its session on 24 July 2013, the following rules for “ensuring food scientific practice” following the recommendations of the German Research Foundation (DFG).
In Berlin alone, around 2,500 companies are up for succession every year. The joint research project “Innovative learning and communication concepts for company succession” (LUKU) from the Institute for Entrepreneurship, Mid-tier and Family companies (EMF), the Berlin University of Economics and Law (HWR) and the Marketing Communication department at the design akademie berlin intends to increase awareness of the topic of company succession among the public and with companies affected. This project, led by Prof. Dr. Birgit Felden, is funded by the European Social Fund (ESF) and the Berlin Senate Administration for Economy, Technology and Research (SenWTF).
Within the framework of this project, researchers from the EMF Institute at the Berlin University for Economy and Law (HWR) and students from the design akademie berlin and SRH University for Communication and Design will collaboration to design and develop innovative and challenging media on the topic of company succession and will publish this via a number of channels. The term “media” is a broad concept here (wikis, web presences, films, short spots, print motifs, campaign strategies, claims, and many more) and should enrich the topic of company succession, which has often been communicated less innovatively, by means of creative design employing all currently available techniques. Many Berlin partners have been involved in this project. These include the Berlin Initiative for Company Succession (comprising the Berlin chambers HWK and IHK, as well as the Berliner Bank, Berliner Sparkasse and Berliner Volksbank) as well as several regional KMUs from different industries.
The Master’s course opens up new prospects for graduates and professionals from all industries, in marketing communication and communication management. Graduates go on to work as product or brand managers, marketing leaders, consultants, conceptioners or planners.
The Master’s programme prepares designers for developing strategic approaches for finding solutions to complex problems. On the job market, you will be able to take on leading roles in strategy, design and brands of the creative and innovation industries.
The Master Program Strategic Design is located at the interface between innovation management, brand strategy and the management of creative processes. In the course of study, the strategic thinking skills are trained around issues that are relevant for branding, innovation and design processes.
Designers are thus enabled to use design not as a mere decoration or for the design of surfaces, but as a strategic resource for processes and companies. Students are trained in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking, critical thinking and strategic participation. They learn user-centered research, focused synthesis and systematic development of ideas. They dealt with creativity techniques, business models, sustainability as well as intercultural communication. Soft skills such as presentation strength and the development of your personal leadership style are specifically promoted through specially designed teaching units. The imparting of methods of scientific work creates the prerequisite for the preparation of a Master"s Thesis in the fourth semester of study.
The lecturers of the design akademie berlin provide scientific-theoretical input, supplemented by practical project work and workshops. By sharing and collaborating with students from other disciplines and cultures, you will acquire the ability to move in interdisciplinary design and design teams.
Innovation is the common thread that runs through ways of thinking, working methods and topics. In the study, it is not only about understanding technological and social innovations, but also about being able to think about them holistically and strategically shaping them for the future.
One strength of the program is its practical relevance. In the Master program Strategic Design, all teachers are experts in their subject area and in addition to teaching in companies or agencies. They effectively apply what they have learned in project-oriented studies, often even directly in the development of new business fields of existing companies and institutions. Visits to Berlin-based companies and institutions that implement branding, strategic design and social innovations in their business processes are also integral parts of the curriculum.
With this practical relevance, you can already get valuable impressions during your studies, make contacts and get a good connection to the professional world of strategic design.