Macromedia University of Applied Sciences

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Change is the norm in today’s world. Digital technologies are driving continuous changes in our society and economy with a high degree of dynamism. Above all, the media industry is characterised by this constant change and a multitude of innovative developments. How can we deal with the future of the media society? How can we foresee, identify and exploit the opportunities brought on by digit...al transformation? These and other questions about the global media and business world are addressed by the Macromedia University of Applied Sciences.
The increasingly connected world and the obsolescence of boundaries between disciplines mean that the future needs people who are versatile enough to collaborate across disciplines, anticipate changes, and design effective strategies to address those changes. These are the people we are educating as ‘The University for Digital Transformation’.
With around 80 professors and more than 2,600 students coming from over 80 different countries, it is one of the largest German universities for professionally-oriented courses in media management, communications design and business administration. Our students learn methods and skills that prepare them for the challenges of the rapidly changing world of industry 4.0 that is characterised by automation, big data, machine learning and other advanced technologies and trends. With interdisciplinary approach and curriculum, we empower graduates to be versatile in diverse areas, especially through the combination of creative approaches, technical skills and strong management skills. As the university for digital transformation, we instill in them a positive attitude towards change and the competence vital to shaping these changes, thus securing the critical advantage on the labour market. This motto is also conveyed through our slogan "you change".
At Macromedia University, students are taught by their full professors starting from the first semester. This sets the Macromedia University apart from the other education providers who offer similar programs but do not have university status and do not employ professors from the start of the courses.
In collaboration with the prestigious University of Westminster, the Macromedia University offers two English-language Bachelor of Honours programmes giving students the opportunity to benefit from the best of two worlds – an internationally recognised BA (Hons) and internationally-oriented study experience in the major media hubs of Germany.
In these programmes, students are officially registered at the University of Westminster while they study at one of the campuses of the Macromedia University in Germany.
A special feature of the Bachelor’s degree is the international semester, during which our students spend time at one of the 18 international partner universities of the so-called 5CU (Five-Continental University) consortium, with which Macromedia University has developed cooperation agreements. The 5CU consortium includes prestigious institutions such as Tecnológico de Monterrey, Chulalongkorn University and the University of Westminster. Whether our students want to study close by the beaches of Sydney or San Diego, the vineyards of Stellenbosch (South Africa) or the urbanity of Bangkok - based on the already completed academic examinations, full recognition of their foreign studies is guaranteed.
In order to offer the students a close interplay between theory and practice, the university has filled its approximately 80 professorships with scientists and experts from industry, universities, and agencies. The study incorporates real tasks from the first semester, practical projects with renowned companies such as Siemens, Adobe or Sky, as well as a six-month internship. At the same time, the students benefit from individual supervision ensuring the development of their social, creative and professional personalities together with the acquisition of theoretical knowledge.
The Macromedia University is a private international university situated in Germany, offering study programs related to the digitisation and globalisation of society. The focus is on development programs, in which understanding of media networking, management perspective and creative design plays an important role. While the curriculum applies to the media and communications industry, it is continually expanding in line with the developments in the modern world, and presently comprises many other sectors of the economy. The aim of the college is to educate experts of the future, enabling them to leave their mark on the world via the use of media, interdisciplinary collaboration, intercultural competence, and working in the creative industrial landscapes and the civil society, thus helping shape the economy of the future.
The university aims to offer its students a solid foundation for the demands of the industry they will work in once they graduate. This mission is supported by academic staff dedicated to their profession and the development of new initiatives. While the university provides study programs that equip the students with the required current scientific and practical professional knowledge, it strives towards sustainable, ethical and responsible thinking and acting, thus offering a significant service to the community and broader society.
The aim is to motivate the students to remain lifelong learners, to encourage them to continually pursue excellence and personal development, and to ensure their civil participation in a free, democratic state. In addition to enabling students to develop technical expertise, all staff members strive to promote self-responsibility, community involvement and development of constructive conflict management.
The students thus develop a wide range of abilities, while also being encouraged to think critically and observe phenomena around them from a wide range of perspectives. This social and cultural science perspective is most evident in the Bachelor of Arts and Master of Arts degrees, which offer a solution-oriented management perspective, a psychological view of the individual, as well as a creative and formative complementary perspective.
The university prides itself on its quality teaching staff, all of whom perceive their profession as a vocation, and are thus fully dedicated to the promotion of excellence in everything they do. The objectives and the mission of the university itself are embraced and exemplified through the exemplary performance of its faculty. Thus, the learning experience offered to the students has the skills development as its primary goal. Interdisciplinary exchange with colleagues from diverse fields of expertise, along with interdisciplinary research, further adds to the joy of learning and exploring new horizons.
The university has also forged important partnerships with businesses and corporates, as well as many other citizens and institutions in the society. Its program and initiatives have gained international reputation, owing to the high quality standards and adherence to the requirements of international education and the labor market.
All managers and employees are committed to these principles. Appreciative feedback, clarity, consistency, respect, fairness and willingness to offer and receive criticism, while also being prepared for self-criticism, are the basis for improving leadership skills and the quality of service. The principles of delegation, competence and responsibility are at the core of higher education and administration.