IPAM Lisbon

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IPAM is a school that has over 30 years of experience in teaching marketing, having always offered education of excellence in close proximity to companies and the markets. Our teaching model combines theory and practice, taught by faculty with business experience and real-world challenges which are posed to students by companies.
The environment at IPAM Lisbon is one of professionalism, c...ompetence and determination. The students are true Marketing Managers when starting or developing their career.
A student-centred teaching model, which aims at preparing students for a global world through the acquisition of knowledge and the development of skills which will enhance their employability anywhere the world.
At IPAM, throughout the years a pedagogical model that combines classroom activities, technology and a link to the market has been developed. During these classroom activities, instruction is given in the more conventional model but with innovative pedagogical methodologies (case studies, theatre, role-playing, group work, tutorial sessions or simulations). Instruction in a blended-learning environment is aided by new technologies (moodle, networking, forums, chats, video conferencing). Finally, instruction in a market environment is carried out outdoors (business and opening-days, classes in companies, working visits, traineeships, workshops or conferences).
IPAM Lab aims, essentially, at carrying out and disseminating interdisciplinary research work related to a host of subjects in marketing and consumption.
It intends to invest in the consolidation of a research culture based on the following principles. Training work groups in different avenues of research. Close and multidisciplinary collaboration between internal and external researchers. Sharing of knowledge at national/international conferences and internal seminars. Quality of the output generated and disseminated by the academic, scientific and business communities.
Founded in 1984, it is the oldest and largest school of marketing in Portugal, and has trained over 9,000 students in its 31 years of existence. It was one of the first Portuguese institutions of higher education to be assessed by the European University Association, the most important association in the sector. During the 1990s, IPAM sees remarkable growth. It develops a very close relationship with the business market, its courses receive recognition from the Portuguese government, it holds its 1st Congress of Marketing Professionals and launches the only scientific journal specialised in Marketing to this day. After the year 2000, IPAM holds the largest management simulator at national level, it fully integrates all of its academic programmes within the framework of the Bologna Process and welcomes the illustrious Philip Kotler and Tom Peters in inaugural lessons for the academic year. Since 2015, IPAM has been part of Laureate International Universities, the largest global group of higher education, whose mission is to offer higher education with a multicultural focus. Founded in 1988, Laureate has over 70 institutions in 25 countries and is also available online, with over a million students and more than 70 thousand collaborators.