Becoming a mother is the most wonderful feeling in every woman’s life. There is no doubt that when she becomes a mother, her responsibility never ends. The little sacrifices a mother makes can go a long way in ensuring the best possible conditions for her children. Therefore, the happiness of motherhood should be celebrated with convenient and luxurious gifts. With this in mind, Mona Ataya, the mother of three outstanding boys and the proud CEO of Mumzworld, decided to change the lives of her mothers. She realized that now she needs a store that has all the goods for mothers and babies from birth to children.
Times are changing and technology is changing too. Mona created Mumzworld for her own benefit, which is a one-stop shop offering all mum and baby products. It is the pioneer and leading e-commerce destination for moms in the Middle East and Middle East region. We hope that by collecting Mona Ataya’s success story, you can tell the inspiring story of today’s successful mother.
The start to a unique story
When Mumzworld was born, they discovered a key consumer demand gap between unauthorized maternal consumers. Mona has been in business for many years and already has experience building leading brands. When she became a mother in Dubai, she experienced first-hand the many setbacks that mothers in the region face.
The ecosystem in 2011 looks like this:
- There is a limited selection of high quality products for mothers.
- In a market dominated by distributors, prices are significantly higher than the global average.
- Information about these products, especially in Arabic, is very limited, which prevents consumers who are hungry and need information at present from making wise decisions.
- Getting these products quickly and easily is not easy.
- Finally, there is no close-knit community of mothers who can participate together, share experiences and learn from each other.
This very important consumer has been stripped of unresolved luxury goods, so Mumzworld has taken on these challenges. They set out to provide mothers in the region on a daily basis with a wide range of high quality products at the best low and transparent prices, comprehensive information so that she can make informed decisions, and the largest community of mothers for her to use and share information for reference. They will provide this mother with excellent online opportunities so that she can make the most informed decision for her family.
Behind the creation of Mumzworld is a strong desire to empower mothers to make informed purchasing decisions during pregnancy and for babies from newborn to adolescence. They are obsessed with their customers. Although the ecosystem was very challenging for them in the first few years due to slow delivery, payment gateway issues, etc., they have now reached a self-sufficient scale that allows them to achieve faster delivery speeds. Almost 50% of their 250,000 items are delivered free of charge within 24 hours, while the rest are delivered within 2-3 days.
They provide unique products and services that only Mumzworld provides, and no other retailer in the region provides exclusive products and services. They will continue to give the mother quality gifts and make her life easier in the future.
The ecosystem is underdeveloped. For ecommerce to succeed, the ecosystem must support you. Express delivery is slow, credit card payment gateways are still underdeveloped, and customers do not trust online credit card payments. Technical talent is scarce and suppliers lack supply to meet very high demand. These are just a few of the problems they faced in the early days. Combined with limited funds, they still face a tough battle. Nevertheless, they overcame all difficulties and became the pioneers in this area and the largest to date. A pioneer in professional e-commerce.
The Services of Mumzworld
Mumzworld provides a one-stop solution for mothers in the MENA region and allows loyal customers to infiltrate local families through the following methods:
Provide it with the best products sourced directly from local and global manufacturers, registered distributors and retailers. Today, these products have become the preferred destination for global maternal and child health brands looking to reach this important consumer, with an average of 300 new brands joining our website every month, allowing moms to seamlessly search, compare and shop. Many of these brands can only be found on the Mumzworld site in the region. Best-selling, award-winning work, a must-have for moms; they have everything.
Provide mothers with comprehensive information in Arabic and English so that they can make the right choice.
Best daily low price. Our price is the lowest among the authentic products. If mom thinks it is cheaper, they will immediately give a guarantee of the price match.
The largest parenting community, regular online participation through our blog and social media, as well as offline events organized specifically for our clients.
Over 100,000 items are shipped free of charge within 24 hours, and the remaining 250,000 items are shipped free of charge within 2-3 days.
It is easy to return and exchange goods delivered directly to the mother’s door.
Unique services for moms including subscription plans, loyalty, baby registration, and more.
At the heart of Mumzworld is its mission first and foremost for clients and the largest parenting community that has been created through an interactive online marketplace to provide this audience with innovative technologies and professional solutions. Combined with exhaustive bilingual factual product information, low daily prices, fast and free shipping, 20 MENA countries/regions delivery, and first-class customer service, it provides mothers with the most convenient and personalized shopping experience.
Growing Middle East market
Competition in the Middle East is good because it ensures that you are always on top. The Mumzworld team respects and admires competitors that open up market segments and increase unique customer value. The imitation competitors in the market are much smaller than Mumzworld and operate with prices and low fundamentals. They don’t really care about these members because they are focused on providing customers with the best services in the market. They always put the customer first.
Since its inception, Mumzworld’s revenue has doubled annually. What matters is that they build their businesses on a solid foundation and create real customer value. They have the broadest range of infant and child products in the region and are used by global brands as the first and only point of contact for consumers in the region.
The global Growth
The Middle East market is growing and it also affects the global business world. Mumzworld is already the main leader of the GCC and will expand into North Africa in 2020. They will use the best practices from GCC to further expand their brands in the east. The market for baby and child products in the Arab world is based on a young population and one of the highest fertility rates in the world. The region is rich and skilled, especially in the main markets of the UAE and Saudi Arabia, which are among the highest in the world for mobile penetration and social media consumption.
Mothers are more enthusiastic about online shopping than the general population, but before Mumzworld pioneered the field, they had no options on the Gulf Cooperation Council. With important KSA initiatives to promote licensing and the activation of affordable e-commerce tools, Mumzworld expects this space in the kingdom to grow. Following the global trend, they expect the horizontal business to continue to gain ground, with a dominant vertical business in every market segment. Mumzworld is a vertical leader in the mother, baby and child market segments.
Mumzworld has a proven performance model, has taken a leading position in various Gulf countries and will use this model to expand further. As such, Beyond the GCC Mumzworld will continue its aggressive expansion plan in the Middle East and North Africa in 2019. Mumzworld’s exclusive land agency partners and kingdom stakeholders will also allow the brand to continue to expand its presence and strengthen its leadership position.